Jaylee (also known as Jay Soo Lee) is a Product Design student based in Saint Paul, Minnesota. Her unique background and experiences in both product and apparel bridges product innovation and fashion expertise, combining a deep understanding of garment construction, trend forecasting, and branding, with the technical skills of drafting and sketching. 

Starting from the time she was a kid; Jaylee knew she wanted to be a designer. It all began when she learned how to pattern draft and sew with her grandma- and from there she never looked back. With over a decade of intensive independent study in womenswear design, Jaylee has honed her knowledge of sewing techniques, couture construction, and historical garment recreation. Her passion lies in merging timeless design principles with innovative concepts, creating pieces that feel both vintage-inspired and contemporary. By integrating her product design education with her hands-on experience in fashion, Jaylee delivers designs that balance aesthetics, functionality, and craftsmanship.

Juli et Lee is Jaylee's creative vision, and was founded as a label in 2022 as a design school side project—a space to refine her craft and develop a design language bridging traditional Asian influences and historical fashion with modern wearability. With a focus on intentional detail and cross-cultural dialogue, the brand reinterprets cultural motifs through a contemporary lens, reflecting Jaylee’s experiences as an Asian American designer.

Since its launch, Juli et Lee has captivated audiences with its world-building designs, where individual pieces tell a story—often drawing from personal narratives and cultural motifs. Rosand’s work has graced runways across the Twin Cities fashion scene, earned features in independent publications, and was showcased at XIA Gallery in Saint Paul, MN. With a dedication to thoughtful design and intricate detail, Juli et Lee continues to carve its place in contemporary fashion.

When she is not working on projects or shows, she can be found in her studio, usually sewing or crocheting. Outside of artistic endeavors, she enjoys cooking up new recipes in the kitchen with her girlfriend and enjoying time in nature.